Valu, the leading universal financial technology powerhouse in the Middle East and North Africa, has announced a new partnership with Air Arabia Egypt, to provide customers in Egypt and Jordan with flexible payment options when booking their flights.

Through the partnership, customers in Egypt and Jordan can book both their flights online and enjoy greater payment flexibility through Valu, with repayment plans available up to 60 months.  

The partnership brings together Air Arabia Egypt’s travel offerings and Valu’s flexible payment solutions, giving travelers greater convenience when planning their travel.

Walid Hassouna, CEO of Valu, said: “We are pleased to partner with Air Arabia Egypt to further expand Valu’s presence in the travel sector and bring greater flexibility to travelers in Egypt and Jordan. This partnership strengthens our growing network of travel offerings while giving customers more choice in how they plan and pay for their journeys. As we continue to expand across the region, we remain focused on making Valu’s flexible payment solutions accessible across more aspects of our customers’ lives.”

Adel Al Ali, Group Chief Executive Officer, Air Arabia said: “This partnership provides our customers in Egypt and Jordan with greater flexibility and convenience when paying for their flights online.  This new payment option reflects our commitment to make air travel more accessible and giving travelers greater choice to plan their journeys.”

The partnership comes as Valu continues to expand its regional footprint following its launch in Jordan, while broadening the sectors and services available through its platform. The collaboration with Air Arabia Egypt further strengthens Valu’s presence in both markets and introduces its flexible payment solutions to more travelers across the region.

-ENDS-

About Valu:
Valu (Legal name: U Consumer Finance S.A.E.) (EGX: VALU.CA) is the leading universal financial technology powerhouse offering customers and businesses convenient and comprehensive financial solutions. It is the first fintech company providing consumer finance to become a listed company on the Egyptian Exchange (EGX). Under its product universe, Valu pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region through U, providing customizable financing plans for up to 60 months across more than 9,000 stores and online platforms – covering a diverse array of categories, including home appliances, electronics, home finishing, furniture, residential solar solutions, healthcare, education, travel, and fashion, among others. Valu also offers investment products, an instant cash redemption program, and a high-end financing program to facilitate the purchase of big-ticket items up to EGP 60 million in the luxury space, and on its marketplace, through Valu Invest with the AZ Valu fund and EFG Hermes ONE, Sha2labaz, Ulter, and Shop'IT, respectively.

In addition, Valu offers business-to-business solutions through Valu Business. Valu introduced its prepaid card and co-branded credit card in collaboration with Visa, further expanding its range of payment options to provide customers with the most versatile, convenient, and comprehensive payment solutions, making Valu the ultimate choice for all clients’ payment needs. As an award-winning fintech player in the MENA region, Valu embraces a progressive business approach with an agile team committed to architecting innovative financial solutions to meet customers' evolving needs.

Most recently, Valu launched its services in Jordan in May 2026 under a Specialized Finance license, following final approval from the Central Bank of Jordan (CBJ), offering consumers convenient financing solutions.

Learn more about us at www.valugroup.com

For further information, please contact:

The Valu Public Relations Team in Egypt
publicrelations@efgholding.com

May El Gammal
Group Chief Marketing & Communications Officer
melgammal@efgholding.com

Omar Salama
Head of Communications
osalama@efgholding.com

Albatool Alfayez
Marketing Manager – Valu Jordan
balfayez@valugroup.com

Note on Forward-Looking Statements:
In this press release, Valu may make forward-looking statements, including, for example, statements about management’s expectations, strategic objectives, growth opportunities, and business prospects. These forward-looking statements are not historical facts but instead represent only Valu’s belief regarding future events, many of which, by their nature, are inherently uncertain and are beyond management’s control and include, among others, financial market volatility; actions and initiatives taken by current and potential competitors; general economic conditions and the effect of current, pending, and future legislation, regulations and regulatory actions. Accordingly, the readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made.