Valu, the leading universal financial technology powerhouse in the Middle East and North Africa (MENA), has announced a new strategic partnership with Majid Al Futtaim, enabling customers to enjoy flexible payment plans across VOX Cinemas, Magic Planet, and Ski Egypt.

Through the partnership, Valu is now integrated as an offline payment method across VOX Cinemas and Magic Planet, and both online and offline at Ski Egypt, giving customers greater flexibility when accessing Majid Al Futtaim’s entertainment and leisure offerings.

Through this collaboration, Valu customers will be able to access flexible payment plans and benefit from exclusive upcoming offers when enjoying entertainment and leisure activities at Majid Al Futtaim’s flagship destinations.

As part of the partnership, Valu customers will soon be able to enjoy a range of exclusive offers across the three destinations when paying with the Valu Prepaid Card or using their Valu limits. There will be upcoming offers for customers, providing enhanced value and greater flexibility when enjoying entertainment and leisure experiences at VOX Cinemas, Magic Planet, and Ski Egypt.

Walid Hassouna, Chief Executive Officer of Valu, commented: "This partnership highlights Valu's mission to integrate seamless financial experiences into our customers' daily lives. By continuing our collaboration with Majid Al Futtaim, we are providing young consumers with access to top-tier entertainment through flexible and accessible payment solutions that align with their lifestyle aspirations."

Mahmoud Youssef, Country Head for Majid Al Futtaim - Egypt and Lebanon, added: "At Majid Al Futtaim, we continuously seek innovative partnerships that enhance customer value and convenience. Our extended collaboration with Valu allows us to offer our visitors greater financial flexibility, ensuring that exceptional entertainment experiences are more accessible than ever."

As a lifestyle payment method, Valu continues to expand its ecosystem by partnering with leading brands across key sectors, reaffirming its role in transforming the customer experience across shopping, leisure, and entertainment.

-ENDS-

About Valu:
Valu (Legal name: U Consumer Finance S.A.E.) (EGX: VALU.CA) is the leading universal financial technology powerhouse offering customers and businesses convenient and comprehensive financial solutions. It is the first fintech company providing consumer finance to become a listed company on the Egyptian Exchange (EGX), and this, alongside Amazon having a direct stake in the firm, represents Valu’s growth journey and dynamic business model. 

Under its product universe, Valu pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region through U, providing customizable financing plans for up to 60 months across more than 8,500 stores and online platforms – covering a diverse array of categories, including home appliances, electronics, home finishing, furniture, residential solar solutions, healthcare, education, travel, and fashion, among others. Valu also offers investment products, an instant cash redemption program, and a high-end financing program to facilitate the purchase of big-ticket items up to EGP 60 million in the luxury space, and its marketplace, through Valu Invest with the AZ Valu fund and EFG Hermes ONE, Sha2labaz, Ulter, and Shop'IT, respectively. 

In addition, Valu offers business-to-business solutions through Valu Business. Valu introduced its prepaid card and co-branded credit card in collaboration with Visa, further expanding its range of payment options to provide customers with the most versatile, convenient, and comprehensive payment solutions, making Valu the ultimate choice for all clients’ payment needs. As an award-winning fintech player in the MENA region, Valu embraces a progressive business approach with an agile team committed to architecting innovative financial solutions to meet customers' evolving needs.

Learn more about us at www.valu.com.eg

For further information, please contact:
The Valu Public Relations Team
News-release@valu.com.eg

May El Gammal
Group Chief Marketing & Communications Officer 
melgammal@valu.com.eg 

Omar Salama
Associate Director of Communications 
osalama@valu.com.eg

Note on Forward-Looking Statements 
In this press release, Valu may make forward-looking statements, including, for example, statements about management’s expectations, strategic objectives, growth opportunities, and business prospects. These forward-looking statements are not historical regulations, instead represent only Valu’s belief regarding future events, many of which, by their nature, are inherently uncertain and are beyond management’s control and include, among others, financial market volatility; actions and initiatives taken by current and potential competitors; general economic conditions and the effect of current, pending, and future legislation, regulations and regulatory actions. Accordingly, the readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made.

About Majid Al Futtaim:

Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate with operations across the Middle East, Africa and Asia. Inspired by the vision of its late founder, Mr. Majid Al Futtaim, to create great moments for everyone, everyday; the company has grown into one of the region’s most respected businesses. The Group employs more than 41,000 people and serves 600 million customers across its physical and digital ecosystem each year. With owned assets valued at US$19 billion, Majid Al Futtaim has the highest credit rating (BBB) among privately held companies in the region.

Majid Al Futtaim owns 29 shopping malls including the flagship Mall of the Emirates, Mall of Egypt, and Mall of Oman as well as the iconic City Centre destinations.  Its real estate portfolio includes seven luxury hotels and five mixed-use developments, and it is the creator of highly sought after communities including Ghaf Woods and Tilal Al Ghaf in Dubai, Al Zahia in Sharjah and Al Mouj in Muscat.

In 1995, Majid Al Futtaim introduced modern grocery retail to the region. Today, it owns and operates a portfolio of brands across a network of nearly 500 stores.

Majid Al Futtaim’s assets and interests act as a gateway into the Middle East for global fashion, home and beauty brands, including lululemon, LEGO, Crate and Barrel, and Shiseido, as well as regional multi-brand, omnichannel concept store, THAT. It is the proud operator of more than 600 VOX Cinemas screens and owns a network of world-class leisure and entertainment experiences including the renowned Ski Dubai.    

All of its retail and entertainment experiences are linked through SHARE, the UAE’s fastest growing loyalty programme, which leverages AI and advanced data analytics to bring customers personalised rewards, unique experiences and great moments, everyday. www.majidalfuttaim.com

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